Privacy Policy

This policy (together with our Terms and Conditions) sets out the basis on which we will process any personal data that you provide to us. Please read it carefully.

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Introduction and General Terms

This website is operated by My Home Move Conveyancing, a trading style of My Home Move Limited, a registered company in England and Wales under company number 03874320 and with our registered office at 1 Frances Way, Grove Park, Enderby, Leicester, LE19 1SH (“My Home Move Conveyancing”, “we”, “us” or “our” in this policy). My Home Move Limited is part of the Simplify Group of Companies.

My Home Move Conveyancing is committed to complying with the UK’s Data Protection law and the EU General Data Protection Regulations (GDPR) for the protection of personal data, as well as the principles of data security in the configuration of our service. Where we decide the purpose and means for which personal data you supply through this website is processed, we are the “data controller.”

If you have any questions or comments about this privacy policy or how we use your personal data, please contact our Data Protection Officer:

The Data Protection Officer
My Home Move Conveyancing
1 Frances Way
Grove Park
Enderby
Leicester
LE19 1SH
Email: DataProtection@myhomemove.com

This privacy policy relates to our use of any personal information you provide to us through this website and any other electronic communications networks such as emails, social media, web chat, SMS etc.

Types of Data

Customers

Whether or not you become a customer of My Home Move Conveyancing, we may use your personal data for the reasons set out below. If you become a customer My Home Move Conveyancing will use it to either provide the conveyancing services to you or to fulfil our contract with you. My Home Move Conveyancing will collect most of the data directly but information collected both directly and indirectly are mentioned in this statement.

  • Full name and personal details including contact information (e.g. work and home address, email addresses, telephone numbers (home and work), job title and company details and comments);

  • IP address/location

  • Personal data about other individuals involved in the transaction. You must have their authority to provide their personal data to us and share this data protection statement with them beforehand.

  • Customer communications (such as emails and web-chat content);

  • Case data you or your representatives provide;

  • Inferred data generated by our models (e.g. risk scores).

Providing your personal data

We will tell you if providing some personal data is optional, including asking for your consent to process it. In all other cases you must provide your personal data to enable My Home Move Conveyancing to provide services to you.

Monitoring of communications

Subject to applicable laws, we may monitor and record your calls, emails, text messages, social media messages and other communications in relation to your dealings with us. My Home Move Conveyancing will do this for regulatory compliance, for self-regulatory practices, crime prevention and detection, to protect the security of our communication systems and procedures, to check for obscene or profane content, for quality control and staff training.

Using your personal data: the legal basis and purposes

My Home Move Conveyancing processes your personal data for the following reasons:

1. As necessary to perform its contract with you for the relevant conveyancing service;
(a) To provide quotes from our panel law firms and provide your data to them if you accept the quote. 
(b) To manage and perform that contract; and
(c) To update your records.

2. As necessary for My Home Move Conveyancing’s own legitimate interests or those of other persons and organisations , for example:
(a) For good governance, accounting and managing and auditing of our business operations;
(b) To monitor emails, calls, other communications, and activities on the website.
(c) For market research, analysis and developing statistics;
(e) To monitor the progress of the Conveyancing service provided to you; and
(f) To enable satisfaction surveys to be conducted.
(g) To use artificial intelligence, machine learning and trained reviewers to process information to improve our services to you, to troubleshoot and train our staff. These tools are used on data collected directly and indirectly over electronic communication, call recording and post.

(h) To use automated decision-making to support our services that we provide to you. Where an automated decision has a significant or legal impact on you, we will have sufficient safeguards in place, such as ensuing the decision is subject to meaningful human oversight.

(i) To develop and operate AI systems to improve communication speed and consistency; and support fraud-prevention and quality-assurance objectives.

3. As necessary to comply with a legal obligation, for example:
(a) Fraud prevention;
(b) Public safety; and
(c) National security;

4. Based on your consent, for example;
(a) When you exercise your rights under data protection law and make requests;
(b) For compliance with legal and regulatory requirements and related disclosures;
(c) For establishment and defence of legal claims;
(d) For activities in relation to the prevention, detection, and investigation of crime;
(e) To monitor emails, calls, other communications, and activities.

Please note that you are free at any time to change your mind and withdraw your consent. The consequence might be that we cannot do certain things for you.

Sharing of your personal data

Subject to applicable data protection laws we may share your data with:

  • The Simplify Group of companies which means our subsidiaries, our ultimate holding company and its subsidiaries;

  • Sub-contractors and other persons who help us provide the website, conveyancing service and quote ;

  • Companies and other persons providing services to us;

  • Our legal and other professional advisors, including our auditors and insurers;

  • Courts, to comply with legal requirements, and for the administration of justice;

  • In an emergency or to otherwise protect vital interests;

  • To third parties in order to protect the security or integrity of our business operations;

  • To third parties when we restructure or sell our business or its assets or re-organise or merge;

  • Market research organisations who help to improve our services;

  • Anyone else where we have your consent or as required by law.

How we use AI and automation

We employ machine-learning and other artificial-intelligence techniques hosted securely within our cloud infrastructure (primarily Microsoft Azure) to:

  • Classify and route customer communications;

  • Predict case timelines and outcomes;

  • Automate certain internal business processes; and

  • Generate decision support for our staff.

These activities are carried out either with a qualified specialist reviewing the output (“human in the loop”) or, where fully automated, under rigorous testing and ongoing monitoring to ensure accuracy, fairness and non-discrimination.

How you use our website (analytics)

You can visit our website without giving away your personal information. My Home Move Conveyancing uses Google Analytics and Cookies in order to improve our service, user experience and analyse how the website is used. Aside from the approximate location (IP address), the information collected by Google Analytics is mostly anonymous traffic data including browser information, device information, language.

We do not collect additional information, such as your age, gender, interests or bank details. However, we do monitor traffic from websites who link to our website.

The collected information is used to provide an overview of how people are accessing and using the My Home Move Conveyancing Website. We use cookies to profile some of the data we collect to enable us to test and analyse how audiences interact with the My Home Move Conveyancing website and to make informed decisions about how to provide a better experience for visitors to our website.

International transfers

Information which you provide to us is stored on our secure servers located in the UK. However, data that we collect from you may be also transferred to, or processed in, a destination outside the UK. In particular, we have operations centres in India which access and process data and we engage some third parties that may store or process personal data outside of the UK. Where it is we will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with our Privacy Notice. 

Some AI services are provided from approved locations within the EU/UK or, where applicable, the United States under the UK-US Data Bridge adequacy regulations. Certified US providers must adhere to the Data Privacy Framework Principles before we transfer data.

If you require further information as to where your personal data is transferred to, and the measures we have implemented to safeguard that information, please contact our Data Protection Officer by emailing DataProtection@myhomemove.com

What if I am aged 18 or under?

If you are aged 18 or under please get your parent/guardian’s prior permission whenever you provide personal information through the My Home Move Conveyancing website. Users without this consent are not allowed to provide us with personal information. Please note that individuals under 18 are unable to purchase a property in the United Kingdom.

Direct Marketing Communications

If you have chosen to opt-in to our direct marketing communications, we will use your information to tell you about products and services available from us which may be of interest to you. We may also use your information to tell you about products and services we can introduce from selected businesses.

You have a right to opt-out of our direct marketing communications at any time. You can opt out by following the Unsubscribe instructions at the bottom of the communication or by emailing hello@myhomemoveconveyancing.co.uk

Links to websites of other providers third parties

Please note that this data privacy policy only applies to My Home Move Conveyancing and we are not responsible for, and have no control over, information that is submitted to or collected by third parties, such as those where our websites may provide links and banner advertisements to third party sites. Since we do not control those websites, you are responsible for reviewing and abiding by the privacy policies of these third party sites to ensure they comply with the applicable data protection regulations.

Data security

We implement a range of technical and organisational measures to protect personal data from unauthorised access, loss or misuse. These include access controls, encryption, monitoring systems and data loss prevention (DLP) tools designed to detect and prevent unauthorised access or transmission of data.

Cookies

Please refer to our cookie policy for information about cookies, what they are used for and your rights to object to them.

How long will the data be stored for?

Your personal data will be stored by Simplify for as long as it is required for My Home Move Conveyancing’s legitimate business or legal reasons. My Home Move Conveyancing will then erase the data safely and securely.

Where possible, we will take steps to erase any personal data that is no longer necessary for the purposes for which it is collected or otherwise processed, or if you have withdrawn consent for its processing and retention.

The following criteria are used to determine data retention periods for your personal data:

  • Retention in accordance with legal and regulatory requirements: We will retain your personal data based our legal and regulatory requirements.

  • Retention in case of claims: We will retain your personal data for as long as you may bring a legal claim.

  • Retention in case of queries: We will retain your personal data for as long as they are legally able to do so to enable us to deal with any queries you may have.

Data retention for AI

Personal data used to train or operate AI systems is retained only for as long as needed to achieve the purpose for which it was collected, after which it is securely deleted, aggregated or anonymised. Model-generated artefacts that can no longer be linked to you may be kept for longer to improve system performance.

Keeping AI fair and secure

We apply proportionate testing for bias, accuracy and security throughout the AI lifecycle and maintain audit logs of model behaviour. Our governance framework assigns clear accountability for AI oversight and regular review.

Breaches

If at any time we become aware that your data has been compromised, or that a breach of our systems and controls has occurred, which has an impact on the security of your data, we will notify the Information Commissioner’s Office, and you, without delay.

Your rights under applicable data protection law

  • Your rights are as follows (please note that these rights do not always apply in all circumstances):

  • The right to be informed about how we are processing your personal data;

  • The right at any time to withdraw your consent to our use of your data, but if you do so we may no longer be able to provide services to you.

  • The right to have your personal data corrected if it is inaccurate and to have incomplete personal data completed;

  • The right to object to processing of your personal data;

  • The right to restrict processing of your personal data;

  • The right to have your personal data erased;

  • The right to request access to your personal data and information about how we process it;

  • The right to move, copy, transfer your personal data and

  • Rights in relation to automated decision-making including profiling. Where a decision produces legal or similarly significant effects for you and is based solely on automated processing, you have the right to:

    • i. Obtain meaningful information about the logic involved

    • ii. Request human intervention and to express your point of view

    • iii. Challenge the decision

If you would like to exercise any of the above rights, please contact our Data Protection officer in writing:

Data Protection Officer
My Home Move Conveyancing 
1 Frances Way, 
Grove Park,
Leicester
LE19 1SH
DataProtection@MyHomeMove.com

Right to Complain

If you believe we have mishandled your personal data, failed to uphold your data protection rights, or not responded appropriately to a data protection request, you may submit a complaint using one of the following methods:

Data Protection Officer
My Home Move Conveyancing 
1 Frances Way, 
Grove Park,
Leicester
LE19 1SH
email: DataProtection@MyHomeMove.com

Alternatively, you can download a complaints form here.

If you remain dissatisfied with our handling of your complaint, you may contact directly the Information Commissioner’s Officer (ICO) to ask them to consider the complaint further. Their details are:

Tel: 0303 123 1113
Website: https://ico.org.uk

You can make a complaint through their website.

The ICO will expect that you have allowed us to consider and respond to your complaint in the first instance.

Changes to the Privacy Policy

This policy will be reviewed, and may change, from time to time as a result of further development of our website, changes to legislation or the implementation of new technologies. My Home Move Conveyancing reserves the right to change this data protection information at any time with effect for the future. The revised policy will be posted to this page so that you are always aware of the information we collect, how we use it and under what circumstances we disclose it. We therefore recommend you read the current data protection information again from time to time.

Last updated: July 2025
Date of Next Review: July 2026

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